Unified Commerce Across Every Touchpoint

/ Retail / USA / 2022-2024 /

Inventory Sync Accuracy: 99%
Faster Fulfillment: 35-40%
Better Customer Retention: 25%

Client: Retail Technology Company
Industry: Retail
Region: USA
Period: 2022-2024
Engagement: Dedicated Team
Team size: 40 MM

Services used

Product Engineering

Summary

The client operated separate systems for in-store POS, e-commerce, and marketplace channels, causing inventory mismatches, inconsistent pricing, and fragmented customer data. They needed a unified platform to synchronize operations across all channels in real time.

The Challenge

POS, e-commerce, and marketplace operated as separate systems

No real-time sync between channels led to overselling

Purchase history split across systems prevented personalization

Price changes needed manual updates across all channels

The Solution

01 Centralized commerce platform

One platform unifies POS, e-commerce and marketplace data, replacing three systems that each held their own version of inventory, pricing and the customer.

02 Real-time inventory sync

Inventory synchronizes across all channels in real time, which is what stops the overselling that came from each channel selling against its own stock count.

03 Unified customer profile

Purchase history from every touchpoint aggregates into a single customer profile, making the personalization possible that split histories had been blocking.

04 Event-driven data flow

Kafka carries events between systems, so cross-channel updates are reliable and ordered rather than dependent on scheduled syncs catching up.