Event Marketplace Platform

/ Retail / Sub-Saharan Africa / 2025 /

Event Count Coverage: 100%
System Response Time: <300ms
Operational Efficiency Improvement: 30-40%

Client: McNoons
Industry: Retail
Region: Sub-Saharan Africa
Period: 2025
Engagement: Project-Based

Services used

Summary

An event organization company needed a comprehensive platform to unify fragmented personal and professional data across multiple SaaS systems. Eastgate delivered a web and mobile marketplace platform with integrated venue management, vendor coordination, and real-time synchronization capabilities enabling 100% event coverage and significantly improved operational efficiency.

The Challenge

Fragmented event discovery across multiple disconnected platforms limiting visibility and accessibility

Complex coordination between venues, vendors, and advisors without centralized management system

Poor user experience managing bookings, information, and communications across multiple touchpoints

Need for real-time updates and cross-platform availability to support dynamic event operations

The Solution

01 Unified event marketplace

Venue, vendor and advisor data are consolidated into one system, replacing the disconnected platforms that had been limiting how much of the event landscape was discoverable at all.

02 Web and mobile applications

Both a web and a mobile application serve every stakeholder group, so organizers, vendors and attendees work from the same data rather than separate touchpoints.

03 Vendor and venue management

Management covers inventory and availability in real time, which is what makes coordination between venues, vendors and advisors possible from one place.

04 Synchronization and notifications

Automated synchronization and notifications push updates instantly across platforms, which dynamic event operations depend on when details change close to the date.