Omnichannel Loyalty at Scale

/ Enterprise Platforms / USA / 2016-2023 /

Monthly Redemptions: 1M+
Employer Partners: 200+
Active Users: 100K

Client: Employee Engagement Platform Company
Industry: Enterprise Platforms
Region: USA
Period: 2016-2023
Engagement: Dedicated Team
Team size: 300 MM

Services used

Product Engineering

Summary

The client - a branded merchandise and employee engagement company - needed a scalable platform to help enterprise employers run loyalty and rewards programs for their employees. The platform had to handle real-time point accrual, omnichannel redemption, and virtual card issuance via FIS and Fiserv, while supporting 200+ employer accounts and millions of end users with fraud prevention and high redemption throughput.

The Challenge

Platform needed to serve 200+ employer accounts each with isolated reward program configurations

Real-time point calculations and redemptions had to work across POS, online, mobile, and in-store

Generic rewards programs weren't driving employee engagement or repeat participation

Virtual card issuance required integration with FIS and Fiserv for compliant, scalable delivery

The Solution

01 Omnichannel points and redemption

Point collection and redemption work across POS, online, mobile and in-store as one system, so a member's balance is the same number wherever they earn or spend it.

02 Virtual card management

Virtual card issuance integrates with FIS and Fiserv, which is what makes digital reward delivery both compliant and able to scale to millions of end users.

03 AI-driven personalization

Personalization and targeted content replace the generic programme that had not been driving employee engagement or repeat participation.

04 Reward sourcing ecosystem

A sourcing ecosystem covers digital vouchers, physical rewards and top-ups, so each of the 200+ employer accounts can configure a catalogue that suits its own workforce.

05 Gamification and engagement

Gamification, referral programmes, surveys and engagement missions give members reasons to return between redemptions, which is where repeat participation comes from.