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Artificial intelligence (AI) is rapidly transforming the manufacturing sector, but industry leaders stress that its impact is not about replacing workers-it is about redefining workforce capabilities. Speaking with iTNews Asia, Marcelo Tarkieltaub, Regional Director of Southeast Asia at Rockwell Automation, highlighted that AI is now central to how modern factories operate, shifting the conversation from pure optimization to strategic workforce empowerment.
Manufacturers across Asia-Pacific (APAC) are facing an urgent talent challenge: skilled workers are retiring faster than replacements are entering, while digital-first skills are in growing demand. AI is emerging as a force multiplier in this environment, augmenting human roles rather than eliminating them.
On factory floors, AI is already driving:
- Predictive maintenance to minimize downtime.
- Real-time quality inspections for improved accuracy.
- Production optimization to streamline workflows.
These applications free employees from repetitive tasks and position them as data interpreters, enabling faster, better-informed decision-making.
Tarkieltaub emphasized that AI must be treated not just as a tool but as a workforce strategy. This requires reinvestment in people through digital literacy programs, cultural transformation, and leadership alignment across HR, IT, and operations. Without this shift, even advanced AI deployments risk underperformance.
A case study from Pharbaco, a Vietnamese pharmaceutical manufacturer, illustrates the benefits. By integrating AI with smart automation, the company reduced energy consumption by 45% while meeting strict international compliance standards-gains that improved both operations and employee engagement.
For manufacturers to scale AI effectively, leadership must:
- Embed AI fluency into workforce training.
- Break silos between HR, IT, and operations.
- Clearly communicate AI’s role to reduce employee resistance.
Tarkieltaub concluded that the future of manufacturing will not be defined by the most automated factories but by those where people and AI work seamlessly together to build smarter, more resilient enterprises.
Source:
https://www.itnews.asia/news/ai-is-not-replacing-but-redefining-the-manufacturing-workforce-620675
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About The Author
CEO & Founder, Eastgate Software
Ha Bui is the CEO and Founder of Eastgate Software. Since 2014, he has led the company's 12+ year engineering partnerships with Siemens Mobility and Yunex Traffic, building a 200+ engineer organization that delivers mission-critical ITS, FinTech, and enterprise software to German engineering standards.


