B2B enterprises are increasingly adopting composable commerce to overcome the limitations of legacy technology stacks and keep pace with rapid advances in AI, personalization, and market expansion. Spryker, a digital commerce platform provider, is helping companies such as Ricoh, Siemens, and Aldi achieve scalability, speed, and adaptability without complete system overhauls.
Spryker’s Co-founder and Co-CEO Alex Graf advises CIOs to prioritize top business-impact initiatives that boost revenue, improve margins, and accelerate delivery — rather than investing most resources into ERP upgrades that often consume 90% of budgets with minimal customer benefit. Instead, composable commerce enables modular deployment, allowing businesses to adopt high-value capabilities quickly and expand as needs evolve.
Key benefits of Spryker’s composable approach include:
- Modular architecture for front-end and back-end separation, enabling smaller, manageable transformation projects.
- Flexible adoption to pivot between B2B, B2C, and marketplace models.
- Rapid integration to support new business models, revenue streams, and faster transaction performance.
This week, Spryker launched a self-service portal to address one of B2B’s biggest challenges: managing post-sale customer interactions across fragmented systems. The tool provides 24/7 account dashboards, real-time order visibility, invoice tracking, and post-checkout order amendments, while also reducing manual workloads and support costs.
Gartner reports that 75% of B2B buyers prefer self-service experiences, and McKinsey finds that 54% switch suppliers due to poor digital experiences: empowering buyers with self-service capabilities is now essential to meeting expectations and improving efficiency.
As AI and AI agents reshape digital commerce, composable platforms like Spryker position enterprises to adapt faster than competitors. By focusing on agile architecture, streamlined processes, and customer-centric innovation, B2B CIOs can future-proof their operations while maintaining flexibility to respond to evolving market conditions.
Source:
