AI Strategy Could Deliver 25% Better Business Results by 2028

A new Gartner report highlights that companies embracing an AI-first strategy — where artificial intelligence is treated as a core driver of decision-making and investment — will outperform competitors by up to 25% in business outcomes by 2028. The insight underscores that success in the AI era depends not on adopting AI everywhere, but on strategically integrating it where it creates the most value. 

The AI-first approach positions AI as the default consideration in business planning, operations, and innovation, fostering data literacy, experimentation, and adaptive learning. Unlike “AI-always” mindsets that push indiscriminate adoption, AI-first frameworks require clear governance, alignment across teams, and selective deployment guided by measurable outcomes. 

According to Gartner, this model is especially valuable for organizations facing: 

• A widening gap between AI’s potential and realized business value. 

• Structural or cultural barriers preventing large-scale transformation. 

• Leadership readiness unmatched by operational capability. 

• Industries vulnerable to AI-driven disruption. 

Enterprises can implement AI-first strategies at different levels of scope and maturity: 

• Enterprise-wide: embedding AI across all operations, led by CEO-level sponsorship. 

• Product-level: integrating AI into design and development processes. 

• IT-level: applying AI to automation, integration, and infrastructure management. 

• Functional-level: targeting areas such as R&D, engineering, or production for high-impact transformation. 

Gartner cautions that short-term disruption is inevitable as organizations adapt to new processes, technologies, and skill requirements. Successful adopters will invest in employee retraining, change management, and clear communication to sustain confidence and alignment. 

Ultimately, Gartner’s findings suggest that an AI-first strategy offers more than efficiency gains — it represents a cultural and structural shift toward continuous innovation and resilience. Businesses that move early to embed AI thinking across functions stand to achieve lasting competitive advantage by 2028. 

 

Source: 

https://www.gartner.com/en/articles/ai-first-strategy