Generative AI (GenAI) is transforming B2B e-commerce. As more businesses move online, AI simplifies the purchase of complex, configurable products. Aleran Software leads this transformation. The company uses GenAI to help manufacturers and distributors create fast, personalized buying experiences. By unifying sales channels and eliminating siloed data, Aleran helps reduce IT costs while increasing operational efficiency.
Unlike basic chatbots, Aleran’s GenAI agents act as real product consultants. They ask clarifying questions and guide customers to the right configurations. For example, if a buyer is unsure which industrial fan model to choose, the AI walks them through options step-by-step. This improves buyer confidence and tailors recommendations using past purchases, cart activity, and browsing behavior.
Aleran’s Catalog Catalyst is another game-changer. It turns PDFs, brochures, and spec sheets into clickable, e-commerce-ready content. Buyers can compare products visually and make faster decisions. This feature has helped increase average order value (AOV) by 14% to 22%. It’s a smart way to merge content and commerce—similar to what we explored in this breakdown of digital sales enablement.
Buyers can adjust how much the AI interacts with them—changing tone, depth, and speed of conversation. While full AI-driven pricing is still evolving, Aleran already supports pricing optimization through smart recommendations. Autonomous pricing models are expected to follow as businesses gain more confidence.
With GenAI, Aleran delivers next-gen B2B e-commerce that is personal, efficient, and scalable. By combining AI agents, predictive analytics, and customer insights, the platform solves complexity—one of the biggest barriers to digital transformation in B2B. As GenAI continues to mature, personalized AI buying will become standard in B2B selling.
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